Previous Member | Showcase
Index | Next Member
Desi Member Showcase presents
Sreelatha Musukula, Realtor, Century 21 Alpha.
proudly introduce long-time Evergreen Desi and realtor, Sreelatha
Musukula of Century 21 Alpha.
Musukula is the Gold Sponsor for the Ist Annual Evergreen Desi
Diwali Party 2005 to be held at the Mt. Hamilton Grange Hall
on Nov. 11, 2005. We thank her for her generous support.
Musukula is a realtor associated with Century 21 Alpha.
has a proven record of delivering results in a competitive environment
using her unique marketing skills and strategic expertise.
has the distinction of executing several real estate transactions
in different sections of the Bay Area in a relatively short
period of time.
offers her realestate clients full fledged service that goes
beyond the basic real estate transaction. For instance, she
assists clients with the financial, relocation, and home improvement
activities that accompany any real estate deal if they require
Desi Buzz met Sreelatha Musukula at her Evergreen area residence
is unique or valuable about the services you offer to your clients?
I take pride in maintaining one-on-one and open communication
with my clients throughout the entire transaction. I maintain
absolute transparency. My clients never have to wonder about
the status of their offer or whether they have received any
bids on the property they have put up for sale.
I offer my clients flexible, personalized, and results-oriented
services that suit their lifestyle and needs. For instance,
if they happen to be of South Asian origin, then I am sensitive
to their unique needs.
I am trustworthy, professional, and friendly. My clients know
they need not hesitate to contact me at any time regarding a
question or concern they may have regarding their house.
I have a proven record of delivering results in a competitive
environment using my unique marketing skills and strategic expertise.
I utilize my enthusiasm, my knowledge of the area and my personal
concern for the client's interests and put in 100% effort in
order to help achieve my client's real estate goals, be it buying
These are some of the reasons why my clients consider me an
outstanding real estate resource.
every RE transaction with the same sense of passion and
ownership as if I were buying or selling my own house."
made you decide to become a realtor?
I have always taken an interest in
the Bay Area real estate market. I would make it a point
to keep myself informed about real estate related developments
in the different areas.
The story of how I became a real estate
agent is very interesting. A few years ago, I was trying
to sell my then home. In that connection, I had contacted
several real estate agents. Impressed by the extent of
my knowledge about the current real estate market, one
of them -- an established and highly respected gentleman
in the real estate field -- one day asked me if I had
ever considered becoming a real estate agent. He told
me that my personality and knowledge were ideally suited
for a career in the real estate business and urged me
to give it a shot. I was, initially, a little surprised
but after consulting with my friends and family decided
to go for it. This gentlemen further encouraged me by
giving me the information I needed to start the process
of obtaining a license as well as some initial guidance
in the field.
So far, I have had better than average
success in my real estate career. And with each successful
transaction I feel reinforced in the belief that I have
made the right decision. It gives me great pleasure to
represent and succeed for my clients.
aspect of your business gives you the most personal satisfaction?
Helping clients achieve their real estate
dreams within their budget and expectations is very satisfying
to me. Let me give you an example. This was a unique transaction
that I did for a client.
My clients had been looking for a home on
and off for a long time. Their first preference was for a well
maintained home in a beautiful condition. Whenever such a home
came on the market they would bid on it but would usually lose
the house at some point in the bidding process.
One of their friends referred them to me
since I have a reputation for getting results. When they came
to me, I showed them a home that was in a good location and
in a decent condition and met all their criteria except for
On my own initiative I used my personal network
of contractors to obtain time and cost estimates on how the
home could be made to look great with very little additional
investment. I presented my ideas to the clients who were convinced
and decided to place an offer on the home. When the clients
got the home, I personally scheduled the extra work with my
contractors and got the work completed within a short period
of time after close of escrow.
In the end, the home looked unbelievably
great and my clients were extremely happy. This family has been
one of the best source of referrals for me. I take great pride
in making it happen for them. Nothing makes me more happy than
helping my clients achieve their real estate goals.
Where did you hear of Evergreen Desis?
How has this organization helped you?
Tell us about your work philosophy?
I take extra pains to be in direct
communication with my clients through out the entire transaction.
I offer rebates and cash back to my
clients, on a case by case basis, after working with them
individually to determine their expectations.
From my own personal experience, I
have realized any real estate transaction can be made
memorable and pleasurable if the quality and range of
service is taken beyond the standard real estate transaction.
Therefore, I offer an optional range
of additional services in addition to the standard real
estate transaction to my clients. These include assistance
with home repair and maintenace projects, financial services
and relocation assistance. During
the course of my real estate
representing my buyers interest in a property, I make
sure I present my client's offer in the most attractive
I have developed a network of contacts with home repair
and home maintenance professionals, mortgage lenders and
brokers, and relocation specialists whose work is reliable
and economical. I have personally used the services of these
individuals and therefore can vouch for their quality of
If my clients happen to need remodeling,
installation, relocation or financial asistance along
with their house purchase, I refer them to my personal
contacts. The work gets finished on time, economically,
and is of good quality. My clients are grateful for being
spared the hassle of running around to get this kind of
work done and greatly appreciate my referrals.
is the secret of your success as a realtor?
Real Estate is a fast changing field
in terms of rules and regulations. Irrespective of experience
one needs to make a continuous effort to keep oneself
completely aware of the changes and be on top of things.
While working for Century21 I take the time and opportunity
to update myself about the latest changes through seminars
and training sessions.
While representing my clients during
a RE transaction I dont leave anything to chance. I do
all my homework and prepare myself thoroughly.
The critical point in a successful
real estate transaction is the meeting between the buyer's
and seller's realtors when all the offers are presented
and considered. If I am representing a buyer, I take great
pains over my client's offer and make sure it is presented
attractively. I word the offer and put in some clauses
in such a way that the seller will find my offer attractive
and accept it over competing bids.
every house has a special buyer. Finding them requires
Musukula, with her husband Satish and son Shrutik
Really? What kind of wording
and clauses do you use?
are my trade secrets. So I dont want to reveal exactly
what they are. Laughs.
Then thinks for a moment.
Okay, let me give you an example
instead. After I became a realtor, my first clients
were interested in buying a house in the Evergreen
area. Accordingly, I did all my research, prepared
their offer carefully and presented it to the sellers
agent. My offer was accepted and my clients got
A few days later, I came to know
that my winning offer on that house was actually
3 or 4K cheaper than another offer presented by
a different agent. But even though I had offered
less money, the seller was pleased with the terms
of my offer and had accepted it. This was because
I had put in some clauses and terms in my offer
which the seller really liked. By communicating
with all the involved parties, I had presented my
client's offer persuasively. This is what I meant
by saying that the key to success is in the offer
and the manner in which it is presented.
But please dont assume that I
am a buyer's specialist. I have successfully represented
several sellers and obtained a price within their
desired range while selling their house.
What is the secret to your
success in home sales? Have you come across any
home that was impossible to sell?
No, I have not. I believe that
every home, no matter what condition it is in, has
a special buyer for whom that home is just perfect.
A special buyer is a buyer who
has some compelling personal reason for deciding
to purchase a home in a particular area, a reason
which transcends the standard high resale value
or location arguments. Maybe his family lives there.
It can be anything, really. So even if some other
factors are going against the house, I can still
make the house sell by targeting the special buyers.
For me, making a home sell is
a matter of finding the buyers. For this, I have
to market the property strategically. I first do
my research on the house and the area. Based on
this research, I then decide, in advance, the marketing
strategy I will adopt for selling the house. This
approach has really paid off for me.
For example, I recently sold
a house in Union City. It was not in a very good
condition and had a couple of other points against
it. The owners were not confident of getting a good
price but wanted to sell anyway.
On my own initiative, I researched
the demographics of the surrounding area and discovered
that there was a certain ethnic majority local to
that area. I priced the home realistically and focussed
most of my marketing and advertising in getting
the word out to the local ethnic community. I distributed
flyers and advertised in the magazines and newspapers
favored by that ethnic community.
Sure enough, in less than a week,
we received multiple offers on the property. The
house was sold for a price higher than the original
expectations of the home owners.
The secret ot my success is that
I approach every RE transaction with the same sense
of passion and ownership as if I were buying or
selling my own house.
Yes, Evergreen Desis has helped me a lot.
I have been a resident of Evergreen since 1999. I joined the
Evergreen Desi group when some friends recommended it to me.
Evergreen Desi mailing list has been a great source of information.
I have got great referrals for home improvement and child care
from here. It provides me information about the future development
of and activities within Evergreen.
office is located conveniently close to Evergreen residents.
Century 21 Alpha
5504 Monterey Road
San Jose, CA 95138
| Showcase Index | Next Member